How to market a 3D printer manufacturer?

Are you struggling with marketing your 3D printer factory? Want to get a guide for marketing a 3D printer manufacturing company? You are in the right place! Here are some marketing tips you should try if you want to get more sales for your 3D printing equipment factory.

1. Who is the target audience for your 3D printing machine manufacturer?

Needless to say, marketing your 3D printer factory begins with an in-depth study of the target audience and market, which will allow you to identify your buyer personas, marketing strategy, and marketing tone. This will make your marketing message more targeted, engaging, and convincing.

So who is your target audience? The answer is that there are many types of people (such as 3D printer importers, 3D printer wholesalers, and so on) who want to buy 3D printers from reliable 3D printer manufacturers. Some ways you can find the right target audience include customer interviews, market surveys, and competitor analysis.

2. Where do buyers of your 3D printers or 3D printer manufacturing services hang out?

There are numerous places/channels, such as 3D printer manufacturer directory websites, 3D printer retail stores, 3D printing blogs/podcasts, online marketplaces (made-in-china.com, mfg.com, etc.), factory discovery platforms, manufacturer sourcing websites, customer review websites, search engines, etc.

3. What contents need to create when marketing your 3D printer factory?

Different buyers are looking for different information. For example, novice buyers need to find 3D printer buying guides before ordering, experienced buyers don't. Therefore, in order to meet the needs of different buyers, trying to tailor your marketing content to different buyers is the best strategy.

Here some common contents should include 3D printer data sheets, testimonial videos, FAQs, blog posts, company profiles & news, case studies, etc.

4. Why should you protect intellectual property rights before marketing your 3D printer manufacturer?

First, in the future, only brand manufacturers can survive in the 3D printer market. Secondly, if you don't protect your intellectual property, you can't defend it when someone else gets a free ride or preempts it.

5. How to increase your 3D printer company followers?

Tip 1. Put your factory on major social media, video, and audio platforms.

Tip 2. Create useful, interactive, and targeted contents with great online presences. 

Tip 3. Publicize your contents with 3D printing industry influencers and online promote Ads.

6. When should you market your 3D printer factory?

It depends on the market of your target audience. In other words, the best time to market to your Japanese audience is not the best time to market to your UK audience. The reason for this is that festivals, holidays, weekends, off-duty times, and religious holidays may not be the same in different markets.

7. How to localize your factory website?

At present, there are two main approaches, one is to build a multi-language website, and the other is to build a multi-regional website.

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